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Sorokina T.E. [Transformations of “museum’s” art journalism in the digital age] World of Science. Series: Sociology, Philology, Cultural Studies, 2022, Vol. 13, No. 4. Available at: https://sfk-mn.ru/PDF/60FLSK422.pdf (in Russian).

Transformations of “museum’s” art journalism in the digital age

Sorokina Tatʹyana Evgenʹevna
Moscow State Institute of Culture, Khimki, Russia
E-mail: tasor74@yandex.ru
RSCI: https://www.elibrary.ru/author_profile.asp?id=857102

Abstract. The article is devoted to the communicative characteristics of «museum» art journalism in the era of global digitalization. The purpose of the article is to identify priority areas for the development of art journalism in its conditionality due to the peculiarities of the communicative space of a modern museum. Art journalism is focused on public opinion and wide audience coverage by addressing the issues of culture and art, which are in demand in the modern world. The research methodology is applied to the object of study in a complex manner, with preference given to the inductive-deductive method, as well as methods of analysis and synthesis. «Museum» art journalism, as one of the important segments of journalism in general, aims to help museums in their development as a means of communication. Electronic media, which form the basis of the modern media space, dictate a special attitude to the visual part of the content, however, even in the context of digitalization, “museum” art journalism remains under the influence of the traditions of classical journalism of the 19th–20th centuries. art journalism is paradoxical in its content: the objects of its activity are always relevant, and therefore remain in demand among the readership and the texts dedicated to them. Nevertheless, in modern conditions, it is necessary to have the closest possible interaction between news channels and the marketing and PR services of the museum itself, which would lead to the formation of a new communication space. In the media space of art journalism, the educational, communicative and informative functions act as a single complex, while it must be taken into account that the modern audience perceives cultural events transmedia, through various sources of information, including digital ones, which necessitates the improvement of strategies for influencing the audience.

Keywords: art journalism; digitalization; mass media; media space; museum

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