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Lavrikova I.N., Krizhovetskaya O.M. [Business women ‘s clothing culture as one of the visual codes of communication] World of Science. Series: Sociology, Philology, Cultural Studies, 2020, Vol. 11, No. 3. Available at: https://sfk-mn.ru/PDF/35KLSK220.pdf (in Russian).

Business women ‘s clothing culture as one of the visual codes of communication

Lavrikova Irina Nikolaevna
Moscow university of the ministry of internal affairs of the Russian Federation of V.Ya. Kikotya
Tver branch, Tver, Russia
E-mail: ilavrikova@rambler.ru
РИНЦ: https://elibrary.ru/author_profile.asp?id=363878

Krizhovetskaya Oksana Mihailovna
Tver state technical university, Tver, Russia
E-mail: krizhok@mail.ru

Abstract. The suit is a sign of social information, it indicates a person’s national, class, religious affiliation, status, age, etc.

The need for women’s business style clothing is driven by economic and social factors in the development of society. Changing attitudes towards women’s social role is a prerequisite. The involvement of women in training and training for men’s professions required the creation of a special form of clothing. During World War I, there is a fundamental reform of the women’s costume.

Today, the blur of boundaries between the sexes is increasing, gender stereotypes of modern ladies are shifting towards androgynous ones, which is also reflected in clothing. In fact, one of the «venues» where gender preferences can be traced, and ultimately clothing requirements, is the choice of a professional wardrobe. We will discover some secrets of the appearance of modern women’s business clothes, focusing on the details of «women’s success» in terms of the requirements of the modern business world. Remember that the image of a modern business woman holds on to three whales: health, beauty and well-being.

Naturally, life makes its own adjustments and business includes women. Conditions are tough, and no one has reversed gender differences. That is why, by «trying themselves» in «male territory», it is important to remember that men and women are really different, so the demands on them are different, and it makes sense to listen to them if modern women want to be heard.

Keywords: taste; image; culture history; fashion; clothing; style; elegance; ethics; etiquette

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