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Afanasyeva A.V. [Non-verbal means of communication in shaping the image of the representatives of youth subcultures] World of Science. Series: Sociology, Philology, Cultural Studies, 2018, Vol. 9, No. 1. Available at: https://sfk-mn.ru/PDF/11KLSK118.pdf (in Russian).

Non-verbal means of communication in shaping the image of the representatives of youth subcultures

Afanasyeva Alexandra Valeryevna
Nosov Magnitogorsk stat technical universitу, Magnitogorsk, Russian
E-mail: alexafanaseva@mail.ru

Abstract. This article presents the results of the analysis of youth subcultures. The author examines the reflection of the emotional state through appearance, image, manner of speech, nonverbal means of communication. There is a complex connection between emotional processes and their expression (mimic, vocal, pantomimic).

Non-verbal communication plays an important role in the modern system of communication. Non-verbal communication to fully convey the emotional state of a person. With the help of nonverbal communication it is possible to determine the state in which a person is, what he wants to say, what he hides, what he is trying to convey to the audience. It is not easy to interpret nonverbal behavior, because it is necessary to simultaneously take into account many different factors: the General situation of communication, the behavior of a particular person, gender, age, the degree of importance of partners to each other, cultural and ethnic norms of expression of individual characteristics of the individual. Interpretation of non-verbal behaviour always requires high attentiveness, interest and attention to people.

Young people clearly show their emotional state by changing, as appropriate appearance. Brightly dressed, changing appearance, changing ourselves beyond recognition, they tend to attract the attention of other people, to change the world.

Keywords: subculture; youth; communication; psycho-emotional state; image

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