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Rodionov A.N. [Features of the visual component in the fashion and style of East Asian countries] World of Science. Series: Sociology, Philology, Cultural Studies, 2023, Vol. 14, No. 3. Available at: https://sfk-mn.ru/PDF/11KLSK323.pdf (in Russian).

Features of the visual component in the fashion and style of East Asian countries

Rodionov Anton Nikolaevich
Russian State Social University, Moscow, Russia
E-mail: xiphosoma.canina@gmail.com

Abstract. The article considers the fashion and style of East Asian countries as components of visual culture. The purpose of the study was to identify the features of the fashion and style of China, Japan, Korea, existing at this stage in the development of the culture of these countries. The study was conducted on the basis of an integrated approach to the selected phenomena of visual culture using methods of analysis, synthesis, etc. It is noted that the fashion and style of East Asian countries are characterized by brightness, originality, fantasy, femininity, smoothness, tenderness, mass character, transition from catwalks to the streets, inclusion in everyday life, as well as a combination of historical and innovative, traditional and high-tech. It is concluded that the fashion and style of the East Asian countries are currently very independent, got rid of the colonial influence and, in turn, began to have a significant impact on the visual culture of other countries of the world.

Keywords: visual culture; fashion; style; East Asian countries; China; Korea; Japan

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