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Taiber Z.Yu. [Legitimacy of crisis management in terms of communications with organizational stakeholders] World of Science. Series: Sociology, Philology, Cultural Studies, 2024, Vol. 15, No. 4. Available at: https://sfk-mn.ru/PDF/34SCSK424.pdf (in Russian).

Legitimacy of crisis management in terms of communications with organizational stakeholders

Taiber Zoya Yurievna
M.V. Lomonosov Moscow State University, Moscow, Russia
E-mail: zoyataiber@gmail.com
RSCI: https://elibrary.ru/author_profile.asp?id=728961

Abstract. The article is devoted to the legitimacy of crisis management in the context of the mechanisms for achieving and retaining it within the framework of the organization’s communication strategy. The main task of communication with both external and internal stakeholders of the organization is to provide them with objective, true information. In this case, fraud, lies, deception and other tricks are categorically unacceptable, which, as a rule, are quite easily exposed, and the reputation of the organization is finally and irrevocably destroyed.

The methodological basis of the article is the theory of legitimacy maintenance management. The method of comparative and critical analysis was applied, as well as an information analysis of textual information in Russian and foreign Internet resources and periodicals. Of particular importance in this case is not only the transmission of true, relevant and timely information to stakeholders, but also the form of its submission. During the decision-making by stakeholders regarding the provision of support to the organization, the psycho-emotional background is above all. If he points out that the anti-crisis management is headed by competent, brave and active employees who are aimed at achieving the goals of anti-crisis management, stakeholders are much more willing to make decisions to support them. Thus, the transmission of determination, focus on success, in a word, intentionality through communication channels is an important task of effective crisis management communications.

In this context, the concept of legitimacy of an organization’s communication actions in a crisis is of key importance. The actions of the organization’s management should be understood by stakeholders, as well as comply with the norms of the law, moral requirements and have social significance.

There, which, as a rule, are quite easily exposed, and the reputation of the company collapses at the same time. The methodological basis of the article is the theory of legitimacy maintenance management. The method of comparative and critical analysis was applied, as well as an information analysis of textual information in Russian and foreign Internet resources and periodicals.

Keywords: crisis management; communication management; legitimacy; stakeholders; intentionality; relevance of information; reputation of the organization

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