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Shafazhinskaya N.E., Shkilev R.E., Tagibova A.A., Medvedeva A.S. [The digital environment as a factor in the formation of value orientations of student youth] World of Science. Series: Sociology, Philology, Cultural Studies, 2026, Vol. 17, No. 1. Available at: https://sfk-mn.ru/PDF/12SCSK126.pdf (in Russian).

The digital environment as a factor in the formation of value orientations of student youth

Shafazhinskaya Natalia Evgenievna
K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University),
Moscow, Russia
E-mail: shafazhinskaya@mail.ru
ORCID: https://orcid.org/0000-0002-9114-6499

Shkilev Roman Evgenievich
Elabuga Institute of Kazan Federal University, Elabuga, Russia
E-mail: shkilev.r.e@yandex.ru
ORCID: https://orcid.org/0000-0002-2864-7194
RSCI: https://elibrary.ru/author_profile.asp?id=482526
SCOPUS: https://www.scopus.com/authid/detail.url?authorId=55955769600

Tagibova Asiyat Akhmedovna
Moscow State Institute of International Relations (University)
of the Ministry of Foreign Affairs of the Russian Federation, Moscow, Russia
E-mail: a.a.tagibova@mail.ru
ORCID: https://orcid.org/0000-0002-6731-5395

Medvedeva Alina Sergeevna
Southern Federal University, Rostov-on-Don, Russia
E-mail: myagkova@sfedu.ru

Abstract. The purpose of this study is to analyze the influence of digital technologies on the development of student values in the modern world. The methodological basis of the study is a theoretical review of the scientific literature. This article provides a comprehensive theoretical analysis of student values as a factor in shaping their worldview in the context of digital transformation. It examines the theoretical foundations and social aspects of online communities, their impact on the transformation of value systems, and the negative factors associated with the use of digital technologies in social communications. The results highlight the risks of the prevalence of pragmatic values, a focus on material well-being and career success, while the significance of moral and ethical values, such as responsibility, empathy, and self-realization, is diminished. The article argues that social media has become a tool for influencing society, particularly young people, with opinion leaders shaping worldviews and behavior, and artificial intelligence changing communication methods. It is concluded that to harmonize the student body’s value system, it is necessary to ensure transparency and accountability of algorithms used in digital platforms and AI; develop student digital literacy in terms of the ethics of using digital technologies; and implement strategies that combine academic preparation with axiological education.

Keywords: life values; students; digital technologies; worldview; pragmatism; axiology; opinion leaders

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