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Somova I.Yu., Chichulin N.A., Boeva A.S. [Multilingualism as an effective tool for success in the global marketplace] World of Science. Series: Sociology, Philology, Cultural Studies, 2024, Vol. 15, No. 2. Available at: https://sfk-mn.ru/PDF/11KLSK224.pdf (in Russian).

Multilingualism as an effective tool for success in the global marketplace

Somova Inna Yuryevna
Zhirinovsky University of World Civilizations, Moscow, Russia
E-mail: Innaaleftina@mail.ru
RSCI: https://elibrary.ru/author_profile.asp?id=440982

Chichulin Nikolay Aleksandrovich
Zhirinovsky University of World Civilizations, Moscow, Russia
E-mail: nikolay.chichulin@yandex.ru
RSCI: https://elibrary.ru/author_profile.asp?id=474739

Boeva Arina Sergeyevna
Zhirinovsky University of World Civilizations, Moscow, Russia
E-mail: boevaarin@yandex.ru

Abstract. Multilingualism plays a key role in modern international business. With globalisation, the ability to communicate in different languages is becoming an integral part of successful business operations. Understanding the benefits of multilingualism in business is essential for companies and corporations seeking international success.

First and foremost, the benefit of multilingualism is to expand the potential audience. Providing information about products and services in multiple languages helps to attract new customers from different cultural and linguistic backgrounds. This opens doors to new markets and increases a company’s competitiveness.

The second benefit is related to improved customer service. Multilingual communications allow more effective interaction with customers in their native language, which contributes to improving the level of service and strengthening trusting relationships with customers.

The third advantage is directly related to the formation of an international image. Multilingualism has a significant impact on the international image of the company. A company that is able to communicate in different languages demonstrates its readiness to adapt to a variety of cultural contexts and respect for the diversity of customers. This creates an impression of competence, openness and global orientation, which contributes to its image as an international player. Multilingual skills also provide a closer connection to local markets, which strengthens partnerships.

This paper will discuss the key benefits of multilingualism in a business context and its impact on expanding markets, improving communication and forming partnerships.

Keywords: multilingualism; business; globalisation; international cooperation; competitive advantage; cultural understanding

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