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Belyaeva M.A. [Artzin in the space of cultural industries] World of Science. Series: Sociology, Philology, Cultural Studies, 2023, Vol. 14, No. 1. Available at: https://sfk-mn.ru/PDF/26KLSK123.pdf (in Russian).

Artzin in the space of cultural industries

Belyaeva Maria Alekseevna
Ekaterinburg Academy of Contemporary Art, Ekaterinburg, Russia
E-mail: 2012marysia@mail.ru
ORCID: https://orcid.org/0000-0002-0930-3038
RSCI: https://elibrary.ru/author_profile.asp?id=273239

Abstract. This article presents an analysis of: small-circulation non-digital amateur publications, briefly called «zin»; zin culture and its connection with cultural industries; specific domestic zin projects. The author seeks to answer the questions: why zines remain a popular format of creativity, what is zine culture, how does it get along with screen culture, what functions does it perform and how is it connected with cultural industries and contemporary art?

The author considers the production of zines as a public art practice in which decorative and applied art seeks an alliance with the literary basis and transmits emotions, not information. This is, as a rule, deeply personal creativity in creating a creolized text in which the verbal is secondary to the nonverbal sign system. The zine reflects the interests and experiences of the author, and materials of different textures complement visual perception with tactile and olfactory impressions, and the presentation of the zine can be accompanied by a performance, therefore this type of samizdat should be attributed to modern non-digital visual art and designated as artzine. This kind of artistic creativity is the basis of zine culture.

Zin culture unites representatives of different subcultures and is based on the principles of freedom of communication and self-expression, conscious consumption and faith in the transformation of man and the world for the better. Adherents of modern zine culture are artists, photographers, designers, writers who offer anyone to create their own super–tactile and super-experimental book artifact. Nostalgia for book culture is visible behind the growing popularity of artzines. Zines are deeply integrated into the life of a modern city and are used as a way of self-expression, a way of communication, a way of promoting contemporary art. Continuing the traditions of book culture, zine culture also uses digital resources for communication.

Currently, the zine industry is developing in Russia — a promising direction of cultural industries (the «economy of emotions»), where goods are zines and the emotions they generate; services are training in the techniques of producing homemade books, organizing festival and club events in various art spaces that unite creators and consumers in temporary leisure communities.

Keywords: samizdat; zin; artzin; creolized text; contemporary visual art; cultural industrie

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