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Smetanina M.D., Lazutkina E.V., Ratueva O.N., Selikhova S.G. [The phenomenon of digital etiquette] World of Science. Series: Sociology, Philology, Cultural Studies, 2025, Vol. 16, No. 4. Available at: https://sfk-mn.ru/PDF/18KLSK425.pdf (in Russian).

The phenomenon of digital etiquette

Smetanina Maria Dmitrievna
Siberian Federal University, Krasnoyarsk, Russia
E-mail: smetaninamaria11january@yandex.ru
ORCID: https://orcid.org/0009-0008-7855-1458
RSCI: https://elibrary.ru/author_profile.asp?id=1045744

Lazutkina Elena Vladimirovna
Siberian Federal University, Krasnoyarsk, Russia
E-mail: helenal20@mail.ru
ORCID: https://orcid.org/0000-0002-5842-7053

Ratueva Olga Nikolaevna
Siberian Federal University, Krasnoyarsk, Russia
E-mail: ratueva.olga@mail.ru
ORCID: https://orcid.org/0000-0003-0977-8647

Selikhova Svetlana Grygorievna
Siberian Federal University, Krasnoyarsk, Russia
E-mail: selihovas@mail.ru
RSCI: https://elibrary.ru/author_profile.asp?id=664845

Abstract. Digital etiquette as a phenomenon developing on the basis of humanitarian and technical knowledge is the object of research in the article. The concept, structure, functions of the etiquette as the grounds of the digital etiquette are considered. Technological advance connected with the development of the World Wide Web is a condition and a factor of the formation of the phenomenon under study. Netiquette, being a precursor of the digital etiquette in virtual space, presents network regulations for working with email the foundation of which was laid in the process of formation of Web 1.0. Netiquette was supplemented with the rules of conduct for bloggers at the time of functioning of Web 2.0. Digital etiquette is associated with the appearance of Web 3.0 the distinguished feature of which is communicating by means of overlapping of physical and virtual space. The present period of time is characterized by the analysis of the essence of the digital etiquette and the formation of its concept in connection with which different researchers’ approaches to its defining are given and its principles and functions are described. Rules of the digital etiquette drawn up in accordance with its formal and informal versions are presented. It is noted that such a direction of the digital etiquette as interaction with gadgets is the least examined. A number of problems related to this direction like phubbing, nomophobia and others are mentioned. One more sphere of spreading of the digital etiquette is digital self-presentation and as a consequence individual or organizational digital reputation. Self-presentation takes place in the process of the usage of social networks, blogs, messengers and others. Recommendations connected with the formation of individual and corporate digital reputation are given.

Keywords: etiquette; netiquette; digital etiquette; information and communication technologies; interaction with gadgets; digital self-presentation; digital reputation

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