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DOI: 10.15862/07FLSK125 (https://doi.org/10.15862/07FLSK125)

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Sergan D.O. [Functional potential of modern media review: informing and promotion] World of Science. Series: Sociology, Philology, Cultural Studies, 2025, Vol. 16, No. 1. Available at: https://sfk-mn.ru/PDF/07FLSK125.pdf (in Russian). DOI: 10.15862/07FLSK125

Functional potential of modern media review: informing and promotion

Sergan Daria Olegovna
Rostov State University of Economics, Rostov-on-Don, Russia
E-mail: Sergan.Dasha@yandex.ru
ORCID: https://orcid.org/0000-0002-4269-1116
RSCI: https://elibrary.ru/author_profile.asp?id=1228987

Abstract. The article presents an analysis of expressive language means used by the author of a modern media review to implement the function of informing and the function of influencing (expressive), the implementation of which is associated with the function of promoting a certain author’s idea into the consciousness of the addressee. The language material for the study was selected from review articles by professional media critics T. Moskvina in Arguments of the Week, A. Kondrashov and V. Matizen in Literaturnaya Gazeta. These media reviews (2020–2024) are devoted to cultural events in Russian cinema. The language means of the analyzed media reviews are considered from the point of view of pragmatics. The study of expressive language means is based on the semantic-stylistic and functional-pragmatic methods. The article draws attention to the fact that media review, traditionally being an analytical genre, includes elements of other genre groups, therefore in a modern media review informing, analysis, evaluation are intertwined within one specific text and implement a single author’s intention — promotion of this or that information into the consciousness of the recipient in order to change or form a certain view of a cultural phenomenon. To do this, the author, on the one hand, seeks to provide a weighty argument, and on the other hand, to select such expressive language means as to have an effective impact on the addressee. In the course of the analysis, it was revealed that such effective expressive means are metaphors, including conceptual and onomastic, irony, elements of language play, transformed phraseological units, quotations, reminiscences, rhetorical questions. The analysis of the material revealed that these expressive linguistic means have a special potential for influence when placed in the title and subtitle, which a priori form a positive/negative attitude towards the analyzed film phenomenon in the recipient’s consciousness.

Keywords: media review; informing; promotion; influence; persuasion; author’s intention; expressive language means

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