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DOI: 10.15862/30FLSK326 (https://doi.org/10.15862/30FLSK326)

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Kirsanova, M. M. Features of the metaphorization of the image of political leader in discourse of French publicism / M. M. Kirsanova // Мир науки. Социология, филология, культурология. — 2026. — Т 17. — №3. — URL: https://sfk-mn.ru/PDF/30FLSK326.pdf. — DOI: 10.15862/30FLSK326. (дата обращения: 21.10.2026).

Features of the metaphorization of the image of political leader in discourse of French publicism

Kirsanova Maria Mikhailovna
Russian State Agrarian University — Moscow Timiryazev Agricultural Academy, Moscow, Russia
E-mail: marimkir@mail.ru
ORCID: https://orcid.org/0000-0001-5786-5708

Abstract. The article analyses the metaphors characterizing the activity of the present president of France. The material of the research was selected from publicistic texts of famous French journalists-political scientists. The research procedure consists in combination of the method of conceptual and metaphoric modeling with the complex analysis of a linguistic material for the purpose of identification and description of cognitive, structural and linguocultural specific nature of metaphorization of the image of the president in a semantic field «presidential activity». The research identificates frame and slot structure of dominating conceptual spheres-sources of metaphoric expansion that belongs to: (a) theme-based group «an ideal world» («mythology», «the Bible», «the fairy tale»), (b) a theme-group «society» («theatre and cinema», « monarchy», «family», «economy», «war», «play», «crime»). The research establishes that nearly one third of the explored corpus of the metaphors were based on realization of the metaphoric projections, directed from one or several different elements of as conceptual spheres-sources like «monarchy», «theatre and cinema», «mythology». The paper shows that the iconic pole of the evaluative connotative meaning of the studied metaphors depending on the eventual context and a position of the addressee varies in a diapason from an implicit approving and condescending light irony to harsh irony to in the discourse of French political publicism, the metaphors, characterizing presidential activity are ironical political metaphors, demonstrating a significant semantic correlation with the concepts, background and connotations of national culture, and also the tendency of a dynamic updating of the attracted images and the increase of the load of metaphoric meanings by evaluative connotative senses. The results of the research fix a typical to contemporary stage specific nature of the usage of metaphoric models in creating of the means of the influence referred to the transformation of a political picture of the world of an addressee.

Keywords: discourse of French political publicism; ironic political metaphor; metaphoric model; metaphoric projection; conceptual source sphere; combinability of metaphorical models; ironic evaluative connotation