{"id":594,"date":"2019-03-20T15:06:49","date_gmt":"2019-03-20T12:06:49","guid":{"rendered":"https:\/\/sfk-mn.ru\/en\/?p=594"},"modified":"2019-03-20T15:11:46","modified_gmt":"2019-03-20T12:11:46","slug":"04scsk119","status":"publish","type":"post","link":"https:\/\/sfk-mn.ru\/en\/04scsk119.html","title":{"rendered":"Communicative strategy in forming a brand (on the example of the Tver region)"},"content":{"rendered":"<p style=\"text-align: right;\"><strong>Lavrikova Irina Nikolaevna<\/strong><br \/>\nMoscow university of the ministry of internal affairs of the Russian Federation of V.Ya. Kikotya<br \/>\nTver branch, Tver, Russia<br \/>\nE-mail: ilavrikova@rambler.ru<\/p>\n<p style=\"text-align: right;\"><strong>Lavrikova Daria Valentinovna<\/strong><br \/>\nTver state university, Tver, Russia<br \/>\nRIA \u00abVerkhnevolzhe\u00bb, Tver, Russia<br \/>\nE-mail: Dlavrikova@yandex.ru<\/p>\n<p style=\"text-align: justify;\"><strong>Abstract.<\/strong> Globalization processes, becoming an integral part of modern society, affected also the sphere of communication. Today we become witnesses of origin of the new phenomenon \u2013 &#171;global communicative strategy&#187;. The specified phenomenon has own nature which it is necessary needs a certain space for dynamic expansion \u2013 &#171;communication space&#187;.<\/p>\n<p style=\"text-align: justify;\">Article contains interpretation of the terms &#171;communication&#187;, &#171;strategy&#187;, &#171;communicative strategy&#187; in relation to branding of the region. Types of the communicative strategy applied when forming a steady brand of the region are considered. Need of the plan of development of communicative strategy when forming a brand of the region as structures of management in information society underwent significant changes is proved.<\/p>\n<p style=\"text-align: justify;\">The efficiency of the created territory brand in modern society depends on development of an information field and loyalty of target audience, communicative strategy at the same time I play an essential role.<\/p>\n<p style=\"text-align: justify;\">As materials of a research of a phenomenon complex assessment of activity of Regional news agency &#171;Upper Volga&#187; which cofounder is the Government of the Tver region is accepted.<\/p>\n<p style=\"text-align: justify;\"><strong>Keywords:<\/strong> audience; brand; globalization; communication; creativity; marketing; mediynost; region; strategy; territory<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lavrikova Irina Nikolaevna Moscow university of the ministry of internal affairs of the Russian Federation of V.Ya. Kikotya Tver branch, Tver, Russia E-mail: ilavrikova@rambler.ru Lavrikova Daria Valentinovna Tver state university, Tver, Russia RIA \u00abVerkhnevolzhe\u00bb, Tver, Russia E-mail: Dlavrikova@yandex.ru Abstract. Globalization &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,5],"tags":[],"class_list":["post-594","post","type-post","status-publish","format-standard","hentry","category-issue-1-2019","category-article"],"_links":{"self":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/comments?post=594"}],"version-history":[{"count":0,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/594\/revisions"}],"wp:attachment":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/media?parent=594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/categories?post=594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/tags?post=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}