{"id":5250,"date":"2026-07-19T00:26:51","date_gmt":"2026-07-18T21:26:51","guid":{"rendered":"https:\/\/sfk-mn.ru\/en\/?p=5250"},"modified":"2026-07-19T00:32:41","modified_gmt":"2026-07-18T21:32:41","slug":"47scsk226","status":"publish","type":"post","link":"https:\/\/sfk-mn.ru\/en\/47scsk226.html","title":{"rendered":"Video content as a new form of art"},"content":{"rendered":"<p style=\"text-align: right;\"><strong>Sidorova Sofya Andreevna<\/strong><br \/>\nBauman Moscow State Technical University (National Research University), Moscow, Russia<br \/>\nE-mail: sidorovasa@bmstu.ru<\/p>\n<p style=\"text-align: right;\"><strong>Krasnovsky Vladimir Yaroslavovich<\/strong><br \/>\nBauman Moscow State Technical University (National Research University), Moscow, Russia<br \/>\nE-mail: krvl2007@yandex.ru<\/p>\n<p style=\"text-align: right;\"><strong>Malinin Egor Evgenievich<\/strong><br \/>\nBauman Moscow State Technical University (National Research University), Moscow, Russia<br \/>\nE-mail: tarakan1803@gmail.com<\/p>\n<p style=\"text-align: justify;\"><strong>Abstract.<\/strong> This article examines cultural products in terms of their full or partial classification as works of art. The following question is posed: \u00abCan cultural products function as art forms in the modern digital environment and perform corresponding functions, or are they self-sufficient and aimed at attracting and retaining the attention of the target audience for commercial purposes?\u00bb A video by contemporary blogger Vlad A4 served as the analytical basis for the study. The research method utilized criteria-based content analysis, implemented according to F. Meiring&#8217;s methodology, supplemented by elements of multimodal analysis. The following criteria served to classify cultural products broadcast on social media as works of art: artistic innovation, aesthetic enjoyment, sustained emotional engagement, holistic perception, meaningfulness, institutional recognition, and social reproduction. The study concludes that the video in question can partially be classified as an art object, as it satisfies virtually all the criteria. However, the question remains: \u00abWhat is the primary goal of most cultural industry production: to reproduce and transmit socially significant norms, subsequently shaping positive patterns and behaviors through a deep emotional response and engagement with a problematic issue, or to evoke momentary emotion for the purpose of content monetization?\u00bb. Thus, the study contrasts a profound understanding of social reality through art with superficial thinking, which is susceptible to manipulation.<\/p>\n<p style=\"text-align: justify;\"><strong>Keywords:<\/strong> video content; art; artwork; product of the cultural industry; attention economy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sidorova Sofya Andreevna Bauman Moscow State Technical University (National Research University), Moscow, Russia E-mail: sidorovasa@bmstu.ru Krasnovsky Vladimir Yaroslavovich Bauman Moscow State Technical University (National Research University), Moscow, Russia E-mail: krvl2007@yandex.ru Malinin Egor Evgenievich Bauman Moscow State Technical University (National Research &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,5],"tags":[],"class_list":["post-5250","post","type-post","status-publish","format-standard","hentry","category-issue-2-2026","category-article"],"_links":{"self":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/5250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/comments?post=5250"}],"version-history":[{"count":1,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/5250\/revisions"}],"predecessor-version":[{"id":5251,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/5250\/revisions\/5251"}],"wp:attachment":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/media?parent=5250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/categories?post=5250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/tags?post=5250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}