{"id":5205,"date":"2026-07-01T14:06:48","date_gmt":"2026-07-01T11:06:48","guid":{"rendered":"https:\/\/sfk-mn.ru\/en\/?p=5205"},"modified":"2026-07-01T14:06:52","modified_gmt":"2026-07-01T11:06:52","slug":"16scsk226","status":"publish","type":"post","link":"https:\/\/sfk-mn.ru\/en\/16scsk226.html","title":{"rendered":"Mechanisms for integrating archival heritage and social advertising into the educational space of Russia"},"content":{"rendered":"

Grabelnykh Tatyana Ivanovna<\/strong>
\nIrkutsk State University, Irkutsk, Russia
\nInstitute of Social Sciences
\nE-mail: tagr@bk.ru
\nORCID: https:\/\/orcid.org\/0000-0003-3158-2878<\/a>
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=302443<\/a><\/p>\n

Malykh Marina Mikhailovna<\/strong>
\nIrkutsk State University, Irkutsk, Russia
\nInstitute of Social Sciences
\nE-mail: marcher09@mail.ru
\nORCID: https:\/\/orcid.org\/0000-0003-1900-9243<\/a>
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=1167740<\/a><\/p>\n

Zaykovskaya Anastasia Alexandrovna<\/strong>
\nIrkutsk State University, Irkutsk, Russia
\nInstitute of Social Sciences
\nIrkutsk State Transport University, Irkutsk, Russia
\nE-mail: Dmitrieva_aa@mail.ru
\nORCID: https:\/\/orcid.org\/0000-0003-3469-084X<\/a>
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=1025357<\/a><\/p>\n

Bunya-Borisova Natalya Yuryevna<\/strong>
\nIrkutsk State University, Irkutsk, Russia
\nInstitute of Social Sciences
\nE-mail: bynjua.borisova@gmail.com
\nORCID: https:\/\/orcid.org\/0009-0007-2800-4352<\/a><\/p>\n

Abstract.<\/strong> The article substantiates the need to integrate archival heritage and social advertising in the educational space of Russia. The relevance of the research is due to the digital transformation of society and the need to form the value orientations of young people based on historical memory, which is conceptually fixed in Decree of the President of the Russian Federation No. 809. The authors aim to develop mechanisms for the integration of archival heritage and social advertising, differentiated by subjects of implementation (government, business, public institutions). The empirical basis was based on the results of sociological research conducted in the Irkutsk Region in 2022\u20132025, which included population surveys (N = 300 and N = 258), expert interviews (N = 50), and content analysis of regulatory legal acts and advertising materials. The authors identified the main barriers to integration: territorial unevenness of access to archives and social advertising, low awareness among the population (60 % of experts noted this factor), fragmented information, and unsystematic interdepartmental interaction. A three-level theoretical model of integration (institutional, digital, and academic levels) is presented, as well as a system of interrelated mechanisms (government, business, and public). The proposed model is empirically justified and allows overcoming the identified barriers. It is emphasized that the integration of archives and social advertising is becoming a strategic resource for the cultural identity and spiritual and moral independence of young citizens. The results of the research can be applied in the design of regional concepts of patriotic education and digital transformation of archival activities in the modern Russian Federation.<\/p>\n

Keywords:<\/strong> archives; social advertising; digitalization; integration mechanisms; youth socialization; educational space; national security<\/p>\n","protected":false},"excerpt":{"rendered":"

Grabelnykh Tatyana Ivanovna Irkutsk State University, Irkutsk, Russia Institute of Social Sciences E-mail: tagr@bk.ru ORCID: https:\/\/orcid.org\/0000-0003-3158-2878 RSCI: https:\/\/elibrary.ru\/author_profile.asp?id=302443 Malykh Marina Mikhailovna Irkutsk State University, Irkutsk, Russia Institute of Social Sciences E-mail: marcher09@mail.ru ORCID: https:\/\/orcid.org\/0000-0003-1900-9243 RSCI: https:\/\/elibrary.ru\/author_profile.asp?id=1167740 Zaykovskaya Anastasia Alexandrovna Irkutsk …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,5],"tags":[],"class_list":["post-5205","post","type-post","status-publish","format-standard","hentry","category-issue-2-2026","category-article"],"_links":{"self":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/5205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/comments?post=5205"}],"version-history":[{"count":1,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/5205\/revisions"}],"predecessor-version":[{"id":5206,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/5205\/revisions\/5206"}],"wp:attachment":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/media?parent=5205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/categories?post=5205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/tags?post=5205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}