{"id":4369,"date":"2025-01-31T12:08:54","date_gmt":"2025-01-31T09:08:54","guid":{"rendered":"https:\/\/sfk-mn.ru\/en\/?p=4369"},"modified":"2025-04-12T16:55:27","modified_gmt":"2025-04-12T13:55:27","slug":"27flsk424","status":"publish","type":"post","link":"https:\/\/sfk-mn.ru\/en\/27flsk424.html","title":{"rendered":"Image-creating strategies of a media-persona (on the example of Anthony Robbins)"},"content":{"rendered":"

Korobova Natalia Vladimirovna<\/strong>
\nNizhny Novgorod Dobrolyubov State Linguistic University, Nizhny Novgorod, Russia
\nE-mail: nataliekorobova2017@inbox.ru
\nORCID: https:\/\/orcid.org\/0000-0003-1824-8541<\/a>
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=845696<\/a><\/p>\n

Kolosova Tatiana Yurievna<\/strong>
\nNizhny Novgorod Dobrolyubov State Linguistic University, Nizhny Novgorod, Russia
\nE-mail: kolosova@lunn.ru
\nORCID: https:\/\/orcid.org\/0000-0001-7193-7798<\/a>
\nRSCI: https:\/\/elibrary.ru\/author_profile.asp?id=666416<\/a><\/p>\n

Zlobina Valeriia Dmitrievna<\/strong>
\nNizhny Novgorod Dobrolyubov State Linguistic University, Nizhny Novgorod, Russia
\nE-mail: valeriia.zlobina@yandex.ru<\/p>\n

Ukhanova Olga Aleksandrovna<\/strong>
\nNizhny Novgorod Dobrolyubov State Linguistic University, Nizhny Novgorod, Russia
\nMAOU Gumnasium \u2116 67, Nizhniy Novgorod, Russia
\nE-mail: raspisaniefaya@yandex.ru
\nORCID: https:\/\/orcid.org\/0000-0002-4257-0410<\/a><\/p>\n

Abstract.<\/strong> The article under consideration tackles image-making strategies used by a media persona in media sphere. The study shows the theoretical aspects of the image phenomenon, as well as defines the concepts of \u00abmedia\u00bb, \u00abmedia persona\u00bb, \u00abstrategy in media sphere\u00bb and \u00abimage-making strategies\u00bb. The basic methods used in current research are a method of theoretical analysis and synthesis of scientific literature, a descriptive method, logical-inductive and logical-deductive methods, communicative-pragmatic analysis. This study analyses a personal brand of the famous American business coach Anthony Robbins, PR technologies used by him, his visual image and communicative skills necessary for the implementation of a personal growth strategy. As the research reveals the main image-making strategies, the strategy of successful interaction with the public is considered the leading image-making strategy of the media persona, as it allows Anthony Robbins to establish an emotional connection with the audience, arouse the interest of the listeners and involve them in a discussion of the topic, as well as gain their trust to effectively convey his ideas to them. The most commonly used image-making strategies also include a personal growth strategy and a personal branding strategy. The strategy of creating a personal brand by using information technology is the most popular way for the media persona to interact with the audience. The main stylistic devices used by Anthony Robbins in speeches and statements are a frequent use of means of artistic expression such as metaphor, logical comparison, epithet, repetition, parallelism. In Anthony Robbins\u2019s speech, lexical and grammatical units characteristic of the conversational style prevail, which allow the communicant to establish closer connections with the audience. The practical value of this research consists in the possibility to apply the derived strategies and technologies by individuals, who want to grow and develop in media sphere and create a memorable image both inside and outside this sphere.<\/p>\n

Keywords:<\/strong> media; media persona; image; strategy; image-making strategies; Anthony Robbins<\/p>\n","protected":false},"excerpt":{"rendered":"

Korobova Natalia Vladimirovna Nizhny Novgorod Dobrolyubov State Linguistic University, Nizhny Novgorod, Russia E-mail: nataliekorobova2017@inbox.ru ORCID: https:\/\/orcid.org\/0000-0003-1824-8541 RSCI: https:\/\/elibrary.ru\/author_profile.asp?id=845696 Kolosova Tatiana Yurievna Nizhny Novgorod Dobrolyubov State Linguistic University, Nizhny Novgorod, Russia E-mail: kolosova@lunn.ru ORCID: https:\/\/orcid.org\/0000-0001-7193-7798 RSCI: https:\/\/elibrary.ru\/author_profile.asp?id=666416 Zlobina Valeriia Dmitrievna Nizhny …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,5],"tags":[],"class_list":["post-4369","post","type-post","status-publish","format-standard","hentry","category-issue-4-2024","category-article"],"_links":{"self":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/4369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/comments?post=4369"}],"version-history":[{"count":2,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/4369\/revisions"}],"predecessor-version":[{"id":4480,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/4369\/revisions\/4480"}],"wp:attachment":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/media?parent=4369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/categories?post=4369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/tags?post=4369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}