{"id":3434,"date":"2023-08-31T14:55:59","date_gmt":"2023-08-31T11:55:59","guid":{"rendered":"https:\/\/sfk-mn.ru\/en\/?p=3434"},"modified":"2023-08-31T14:58:00","modified_gmt":"2023-08-31T11:58:00","slug":"07flsk323","status":"publish","type":"post","link":"https:\/\/sfk-mn.ru\/en\/07flsk323.html","title":{"rendered":"Eco-cognitive modeling as a new method of research languages and civilizations interaction in the translation context (using the example of Russian-Chinese marketing translation)"},"content":{"rendered":"<p style=\"text-align: right;\"><strong>Chistova Elena Viktorovna<\/strong><br \/>\nUniversity of World Civilizations named after V.V. Zhirinovsky, Moscow, Russia<br \/>\nE-mail: kovelena82@mail.ru<br \/>\nORCID: <a href=\"https:\/\/orcid.org\/0000-0002-4016-7935\">https:\/\/orcid.org\/0000-0002-4016-7935<\/a><br \/>\nRSCI: <a href=\"https:\/\/elibrary.ru\/author_profile.asp?id=717002\">https:\/\/elibrary.ru\/author_profile.asp?id=717002<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Abstract.<\/strong> The paper provides the justification for the failure of traditional translation research methods in connection with the significant transformation of production processes in the modern translation industry and with the reorientation of Russia to foreign policy relations with China. The paper presents the method of eco-cognitive modeling of professional communication that allows to study the most popular types of translation (scientific and technical, synchronous, marketing, audiovisual, intercultural mediation) in the Russian-Chinese language group taking into account a greater number of factors influencing the adoption of a translation decision. The author describes in detail the technology of the method that includes the identification of all interacting elements that create a universe supra\u2013individual cognitive system within which knowledge and experience are exchanged both in the interaction \u00abtranslator \u2014 other participants of the process\u00bb, \u00abtranslator \u2014 artificial intelligence\u00bb, and in general \u00abtranslator \u2014 environment\u00bb. Consideration of interacting elements makes it possible to adequately establish observer positions for the greatest contextual capture and fixation of the cognitive process of professional communication. The resulting material is divided into cognitive events corresponding to one productive fragment of the process leading to the achievement of the production task. In each cognitive event limited by a time frame, a multimodal complex of cognitive reactions and expectations is studied in detail, reflecting social interaction in its various manifestations. The implementation potential of the method consists in extracting implicit procedural knowledge recorded in educational and methodological materials for the development of the necessary translation competencies (technological, mediation, etc.). As the approbation of the eco-cognitive modeling method, the author provides the example of marketing translation during the Russian-language website localization for the target audience of Chinese native speakers. The paper demonstrates an algorithm for identifying procedure knowledge demonstrated by the translator in the course of predicting the expectations of potential site users and making a translation decision based on the data obtained.<\/p>\n<p style=\"text-align: justify;\"><strong>Keywords:<\/strong> theory and practice of translation; intercultural communication; mediation; Chinese; China; marketing translation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chistova Elena Viktorovna University of World Civilizations named after V.V. Zhirinovsky, Moscow, Russia E-mail: kovelena82@mail.ru ORCID: https:\/\/orcid.org\/0000-0002-4016-7935 RSCI: https:\/\/elibrary.ru\/author_profile.asp?id=717002 Abstract. The paper provides the justification for the failure of traditional translation research methods in connection with the significant transformation of &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,5],"tags":[],"class_list":["post-3434","post","type-post","status-publish","format-standard","hentry","category-issue-3-2023","category-article"],"_links":{"self":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/3434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/comments?post=3434"}],"version-history":[{"count":2,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/3434\/revisions"}],"predecessor-version":[{"id":3436,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/posts\/3434\/revisions\/3436"}],"wp:attachment":[{"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/media?parent=3434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/categories?post=3434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sfk-mn.ru\/en\/wp-json\/wp\/v2\/tags?post=3434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}