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Leskova I.V., Yudina T.N., Kiseleva E.E., Ushakov A.A. [Subculture and socialization: changing behaviors in a digital society] World of Science. Series: Sociology, Philology, Cultural Studies, 2020, Vol. 11, No. 2. Available at: https://sfk-mn.ru/PDF/44SCSK220.pdf (in Russian).

Subculture and socialization: changing behaviors in a digital society

Leskova Irina Valerievna
Russian state social university, Moscow, Russia
E-mail: leskova.i@yandex.ru
ORCID: https://orcid.org/0000-0001-6083-6692
РИНЦ: https://elibrary.ru/author_profile.asp?id=510760
Web of Science (Publons): https://publons.com/researcher/3362856/
SCOPUS: https://www.scopus.com/authid/detail.url?authorId=56610215200
Google Академия: https://scholar.google.com/citations?user=BfYOFYMAAAAJ

Yudina Tatiana Nikolaevna
Russian state social university, Moscow, Russia
E-mail: ioudinatn@mail.ru
ORCID: https://orcid.org/0000-0001-7785-8601
РИНЦ: https://elibrary.ru/author_profile.asp?id=145299
Researcher ID: https://www.researcherid.com/rid/P-5028-2015
SCOPUS: https://www.scopus.com/authid/detail.url?authorId=36907342200
Google Академия: https://scholar.google.com/citations?user=QfqjEEcAAAAJ

Kiseleva Evgeniya Evgenievna
Institute of sociology of the Russian academy of sciences, Moscow, Russia
Institute of socio-political research – branch
E-mail: ekiseleva86@mail.ru
ORCID: https://orcid.org/0000-0002-7759-1609
РИНЦ: https://elibrary.ru/author_profile.asp?id=621643
Researcher ID: https://www.researcherid.com/rid/P-2703-2015
Google Академия: https://scholar.google.com/citations?user=SM6crNYAAAAJ&hl

Ushakov Andrey Andreevich
Russian state social university, Moscow, Russia
E-mail: zadumoff@mail.ru

Abstract. This research attempts to explain the individual behavior on the Internet through the theory of needs and stimulus lens with an actual explanation of Internet popularity growth and its perspectives. Also, the phenomenon of double or parallel socialization and the personal development process that happens due to taking part in a digital society are explained. The author considers Internet networks to be not only an informational and news channel but as the most powerful tool with its language, culture, values, users’ behavior patterns and other attributes capable to replace real-life presented as a separate, isolated digital environment. The research positions the Internet and social networks as an integral part of the individual’s socialization. Such a statement allows them to be qualified as a separate culture. In this very respect, specific human behavior patterns were considered. Moreover several WCIOM social kinds of research made it possible for the author to claim that the digital environment itself, as well as the individual participation in it, is not imposed. On the contrary, the Internet is a logically natural element of everyone’s life in the process of their personal growth. An in-depth analysis that followed allowed the author to conclude that an additional stimulus that causes individual Internet behavior studies and deep learning of accompanying behavior patterns altogether will allow us to develop not only «correct» training programs able to increase individual socialization process, but also to supplement them with effective younger generation education process if Internet technologies are involved.

Keywords: internet; digital community; subculture; digital socialization; Hierarchy of Needs; conditional and instinctive reflexes; behavioral patterns; personal growth

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